Boosting E-Commerce Growth through Data-Driven Performance Marketing

Go Vigyan Shop

Results and Impact:

Total No. of Orders

1,750

Amount Spent

₹2.25L

Cost Per Sale

₹128.66

ROAS (Return on Ad Spend)

2.08

About Go Vigyan

Govigyan is a trusted Ayurvedic brand in India, offering a wide range of products based on ‘Panchagavya’—a traditional formulation made from cow-based ingredients. Their product range includes Ayurvedic medicines, hair care, and skin care solutions.

Target Market: Tier 1 and Tier 2 cities in India, focusing on people seeking Ayurvedic and herbal products.

Primary Goal: Drive direct product sales through the e-commerce website using a comprehensive funnel approach.

CHALLENGES & SOLUTIONS

1. Creative Fatigue

Creative fatigue led to reduced campaign performance over time. Solution: Implemented ongoing innovative testing and continuous creative refresh strategies.

2. Audience Responsiveness

Finding the most responsive audience was challenging due to an unstable market. Solution: Conducted extensive data analysis to optimize audience targeting.

3. Product Line Diversity

Diverse product line made it difficult to promote best-sellers effectively. Solution: Data-driven approach to identify and focus on top-performing products.

TECHLEELA’S FUNNEL STRATEGY

1. TOFU (Top of Funnel)

Awareness campaign using broad targeting to introduce Panchagavya-based Ayurvedic products
Educational content about traditional Ayurvedic benefits

2. MOFU (Middle of Funnel)

Sales campaign targeting users who engaged with the website and awareness creatives
Focused on page interactions and engagement-based retargeting

3. BOFU (Bottom of Funnel)

Remarketing campaign offering discounts to users who visited ‘add-to-cart’ or ‘view product’ pages
Conversion-focused messaging with special offers

Technical Setup & Tools

Meta Pixel, GA4, and GTM integrated with WooCommerce website
WooCommerce Facebook Plugin for seamless tracking
Meta Ads Manager and Commerce Manager for campaign optimization

META ADS PERFORMANCE

Total Sales: 1,750

Successfully generated 1,750 direct product sales through strategic Meta advertising campaigns.

Ad Spend: ₹2,25,171.43

Efficient budget utilization across TOFU, MOFU, and BOFU campaigns for maximum ROI.

Cost Per Sale: ₹128.66

Achieved competitive cost per acquisition through optimized targeting and creative testing.

ROAS: 2.08

Strong return on ad spend demonstrating effective campaign performance and profitability.

CONCLUSION

Techleela’s comprehensive e-commerce marketing strategy successfully drove significant sales growth for Go Vigyan Shop. Through strategic funnel implementation, continuous optimization, and advanced tracking setup, we achieved a strong ROAS of 2.08 while maintaining competitive cost per sale. The campaign effectively introduced Panchagavya-based products to the target market and converted prospects into loyal customers.

We successfully cope with tasks of varying complexity and, provide longterm guarantees and regularly master new technologies.