Transforming School Outreach with Data-Driven Performance Marketing

DELHI PUBLIC SCHOOL

Results and Impact:

Message Generated

2,717

Admissions

697

Lead Generated

3,324

Cost Per Conversion

₹105.01

About Delhi Public School

Delhi Public School is a well-known academic institution in Nagpur providing education to children from Nursery to Class XII. The school caters to parents of children between the age group of 3 to 17 years, with two centers situated in Kamptee Road and MIHAN.

Target Market: Location: Nagpur, Audience: Parents of children aged 3–17 years

Goals & Objectives: Generate high-quality leads for student admissions and meet the target of 1,600 admissions across both branches.

CHALLENGES

1. Geographic Targeting Issues

Leads from outside Nagpur were being generated on Meta. Solution: Raised a support ticket with Meta and optimized location targeting — fixed to Nagpur-specific audience.

2. Creative Performance Decline

Creatives and keywords began underperforming midway. Solution: Launched new creatives and refined keyword targeting + landing page content. Result: Significant drop in cost per conversion.

TECHLEELA’S STRATEGY

Channels Used & Approach

Channels Used: Meta Ads (Facebook & Instagram), Google Ads
Approach: Full-funnel lead generation & conversion strategy

Implementation Strategy

Designed dedicated landing pages for lead capture
Created compelling video and static creatives
Integrated Meta Pixel and Google Ads conversion tracking using Google Tag Manager
Rolled out A/B testing for creatives, videos, keywords, and landing pages

Optimization & Scaling

Identified top performers and scaled conversion campaigns
Cut cost per lead by adding negative keywords on Google and optimizing targeting on Meta
Created remarketing audiences and executed follow-up campaigns
Continuously monitored lead quality and adjusted strategy accordingly

META ADS RESULTS

Leads Generated: 2,717

Cost Per Conversion: ₹140.92

Admissions: 697

Website Traffic Growth: 26%

GOOGLE ADS RESULTS

Leads Generated: 3,324

Cost Per Conversion: ₹105.01

Admissions: 937

Website Traffic Growth: 38%

CONCLUSION

Techleela’s comprehensive digital marketing strategy successfully exceeded Delhi Public School’s admission targets by 2%. Through strategic multi-channel campaigns, advanced tracking, and continuous optimization, we generated over 6,000 quality leads and secured 1,

We successfully cope with tasks of varying complexity and, provide longterm guarantees and regularly master new technologies.