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Suppose you wish to have a house. You can try with bare hands, but it’s slow. You use a hammer, a saw and a drill, and it is quicker and better. The same is digital PR. When you use email only, you will get fed up. The correct tools assist you to locate journalists, make improved pitches, monitor news, and demonstrate your effort. You do not have to have all 15 of them. Start with 5-6. The entire list is listed in common terms here.
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